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ABOUT MYOSUTRA
The brand Myosutra, started in 2017, by banker turned Entrepreneur Roshni Mukherjee is a true labour of love to celebrate the mystic wonder of womanhood. The name of the brand itself comes from a Nichiren Buddhism incantation “nam myo renge kyo.” The logo of the brand is inspired from the Durga Chalchitra. Roshni a saree connoisseur herself, had an indelible passion for Indian fashion and upholding her culture to the Asian diaspora in the United Kingdom.
Since 2017, the brand has been consciously championing the Indian craftsmanship and heritage through the sarees and ethnic wear for both women and men. ( and now for kids too!!)
Initially the brand aimed to reach out to the Asian diaspora in the UK, but in a very short span it became a global brand. Even Indians started buying from her due to the excellent quality and the customer services provided during the cycle of purchase. The brand now has 25,000 followers on Facebook and 9,000 followers on Instagram.
Aside from selling women’s ethnic wear, the brand provides complete customisations like stitching blouses, providing colour-co-ordinated accessories to match. That’s not all; the brand also has exclusive men’s ethnic wear collection. The brand has also come up with exciting kids ethnic wear with concepts like, superman dhoti kurta, shohoj path saree, abol tabol panjabi, and so on to get the future generation close to their roots.
The brand had launched a unique ” Swap the saree” campaign where it transformed the old sarees into gown, jacket, and dresses. It has been the official sponsor for Mrs. India UK 2020 and sponsors of many other significant events.
The brand carries out strict quality checks and boasts of a high customer satisfaction rate and is favourite among many celebrities in India and abroad.
ABOUT ROSHNI
Roshni Mukherjee is senior banker-turned- fashion entrepreneur living tin the UK for close to two decades. Even after having a flourishing corporate job at a multinational bank, Roshni Mukherjee runs a successful Indian clothing brand, Myosutra in the UK. Born in Kolkata and growing up in a culturally-inclined household, she developed the deepest of love for centuries-old art and crafts. This unconditional love for the Indian craftsmanship has translated into the Indian ethnic wear like Sarees, Kurtas, Dhotis and accessories under her label.
She founded Myosutra in 2017, with the aim to present the brilliance of the Indian arts and culture and refined it to suit the modern sensibilities. Roshni has completed her Certificate course in Fashion and Textile design from British Academy of Fashion Design. Her brand has been recognised for presenting sarees and fashion accessories that represent modern women. Her unique designs are aimed at the first generation British-Asian community living in the UK.
With each of her creations, Roshni has strived to put Indian craftsmanship into the global map. She also received many accolades in her journey as a fashion entrepreneur. She had been on the judge’s panel for popular events like Mrs. India UK 2020 and various other local fashion shows. She has also been a part of various popular TV shows in the UK. Her constant endeavours to redefine the ethnic fashion have earned her many laurels.
Roshni promotes sustainable consumption of fashion through the campaign “Swap that Saree” and sustainable jewellery. Through her brand, she has also advocated the importance of mental health . She is now the chief designer for Psyconnect, a global mental health organisation promoting how dressing well can induce a sense of positivity in life. She had been invited in various talk shows like Billenium Divas, Myla talks and the key person for managing the ethnic photoshoots for Mrs India UK 2020 pageant winners.
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Tushita
